The pandemic undoubtedly has caused so many businesses to nose dive especially those who failed to plan for the unexpected. While some have set up machineries to forestall any impending business danger,others are yet to come to terms with the reality facing the world. One thing is certain,business can only survive if it has the right and long term strategies put in place. There are so many business lessons to be learnt during this period and beyond. Dr. Sarit Levy is the marketing director for
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